Lesson 5
Speech Skill: Slang (Colloquial)
The Speech Problem
We live in a world littered with acronyms, buzzwords and slang speech. Right
now, for instance, people are leveraging everything all over the place. A
friend recently told me that she’d leveraged her portfolio. I thought she was
talking about stocks, but she meant that she had a job interview. This was just
a personal, minor misunderstanding.
But acronyms, buzzwords and slang can cause misunderstandings
that cost time and money when we’re trying to do business.
As business people and
professionals, we need to be sure that we’re
speaking the right language to the right people at the right time. Both slang
and buzzwords are types of informal, trendy language; both obscure meaning.
Slang is “informal language consisting of words and expressions that are not
considered appropriate for formal occasions; often vituperative or vulgar” or
“the characteristic language of a particular group” (Hyper Dictionary). So on
the one hand, your listener may not understand what’s said because he isn’t a
member of the selective group that knows that lingo; on the other, he may
understand it very well but be offended by it.
Another problem with using slang speech to attempt to communicate is that
many of us tend to get trapped in slang time warps. Unless you live in a house
with teenagers or are currently attending a post-secondary educational
institute, the slang you’re trying to use is probably hopelessly out of date.
(Remember the phrase, “far out”? Or “lame”? If you do, don’t
admit it to anyone!)
Buzzwords are “stock phrases that have become nonsense through endless
repetition” (Hyper Dictionary), or, if you prefer, “important-sounding words or
phrases used primarily to impress laypersons” (BuzzWhack.com). Currently, for
example, every business under the sun is including the word “solutions” in
their marketing copy and conversations, to the point that the word is just a
meaningless filler.
Speech Exercise: Business
Buzzwords to Avoid
Shorthand Can Short change Your Listeners
Acronyms are abbreviations formed from the first letters of each word of a
phrase that are sometimes used as words in themselves. They’re popular because
basically we’re a lazy bunch and using a set of initials rather than writing or
saying several words saves effort. Some common ones are:
- ASP -
Application Service Provider
- B2B -
Business to Business
- BAU -
Business As Usual
- BAFO -
Best And Final Offer
- RFP - Request
for Proposal
- ROI -
Return on Investment
What works as shorthand in the office doesn’t necessarily translate when
you’re speaking with customers or clients. Perfectly appropriate acronyms you
use in-house may just be gobbledygook to clients.
It's not that acronyms should never be used; just that you should use them
selectively. To make it easier on yourself, set up and follow a rule never to
use acronyms when communicating with customers and/or clients, no matter what
form the communication takes. Clarity is worth the price of convenience.
Speech Exercise: Adding Acronyms
Return to the list of acronyms above and add at least five different
acronyms – preferably ones that you are in the habit of using. As the purpose
of this exercise is to start focusing on the acronyms in your speech, you may
find it easier to add to the list throughout the week as acronyms crop up when
you’re communicating.
The Benefits of Cutting Slang, Buzzwords
and Acronyms
When you cut these from your speech, your listeners will:
- be less
likely to feel alienated or offended;
- be more
likely to comprehend the message you’re communicating.
Speech Lesson 5 Homework Assignment
First, complete the exercises on and linked to this page. Just by doing
this, you’ll become more aware of the kind of empty language that you want
to eliminate from your speech.
To help you cut slang, buzzwords and acronyms from your speech, keep a
Speech Diary. Each day, as you communicate with others, be aware of what you’re
saying and write down any instances of slang, buzzwords, or acronyms that you
use.
If you do this conscientiously, by the end of the week, two things will
happen; you’ll have a list of the empty language that you personally use, and
the number of times you use particular instances of the slang, buzzwords and
acronyms that are weakening your communication will decrease.
Enlist the aid of your speech monitor again this time, asking him or her to
tell you whenever you use slang, buzzwords or acronyms instead of real,
meaningful words.
If you’re curious about what new buzzwords are being bandied about, or hear
one that you don’t know the meaning of,
Macmillan
Dictionary has an ever-growing library offering definitions of
everything from “alpha pups” through “zombience”.
And just for fun, check out this
Ultimate A-Z Marketer's Buzzword Bible from
Wordstream.
In the next speech skills lesson, you’ll learn why what you don’t say is
just as important as what you do say, as you work on
Active
Listening.