Friday 30 March 2018

"Dummy Words" Have No Meaning...


dummy-words-have-no-meaning


...But They Do Have a Grammatical Function

In English grammar, a dummy word is a word that has a grammatical function but no specific lexical meaning. Also known as a syntactic expletive or a dummy subject. In English, the verb do is sometimes referred to as the dummy auxiliary or dummy operator.
Examples and Observations
"That first winter, it rains and rains as if we have moved to some foreign place, away from the desert; it rains and it rains, and the water comes up to the back step and I think it will enter the house."
"What do you want out of me? A marriage counselor? All I know is this: nobody's very big in the first place, and it looks to me like everybody spends their whole life tearing everybody else down."
"Everything was so still. Occasionally there were the hums and clicks of a lawnmower or the shrieks of a band of children heading home from school. There were the insects and the birds. It was a straightforward, simple life she had chosen."
"Do" as the Dummy Operator and "It" as a Dummy Subject
"The verb do, used as an auxiliary, is often called the dummy operator because it has no meaning of its own but exists simply to fill the 'slot' of operator when an operator is needed to form (for example) negative or interrogative sentences. In a similar way, it can be called a dummy subject when it fills the subject slot in sentences like: It's a pity that they wasted so much time."
Dummy Pronouns
- "There are also pronouns that don't mean anything at all. Dummy pronouns, they're called, and we come across them all the time (you read one in the previous sentence). They're those pronouns that exist only because the English language demands that each sentence contain a subject: the it in 'It's raining' or the there in 'There is a shed in my back yard.' (Note: the there only works as an example of a dummy pronoun if I am not pointing to a shed, and am nowhere near my back yard.)"

- "In the case of reference, the meaning of a dummy word can be determined by what is imparted before or after the occurrence of the dummy word. In general, the dummy word is a pronoun.
I see Josh is here. He hasn't changed a bit.
She certainly has changed. No, behind Josh. I mean Kanak."

"There" as a Dummy Subject
"By using there as a dummy subject, the writer or speaker can delay introducing the real subject of the sentence. There is called a dummy subject . . . because it has no meaning in itself--its function is to put the real subject in a more prominent position."

Cheers!!!
Ushas Chattopadhyay ~

Thursday 29 March 2018

How to create creativity!!!

how-to-create-creativity





One of the biggest complaints I hear from marketers is that they don’t have what it takes to be creative.
To clarify, they aren’t saying that they, themselves, aren’t creative. In fact, I think most of them are massively creative.
No, what they’re saying by ‘it’ is…that they don’t have the budget, interesting product, team members, agency partner, brand, and on and 'onandonandones'.
What they’re saying, essentially, is that they’re waiting for someone or something else to give them permission to be creative. But permission to be creative only needs to come from one person – you. If you’re inspired to be creative, it doesn’t matter what product you sell, what your boss is like or how big your budget.
Sometimes what we need to be more creative is just a reminder of how beautiful it feels when we’ve done something creative. Sure, an awesome campaign will fit the bill. But so does a wacky doodle in the corner of notepad when we’re on hold. Or laying in the grass and seeing shapes in the clouds.
Creativity doesn’t need to be a Herculean event. But it does need consistent fostering.
For me, I love to hear what highly creative people say about keeping this practice front and center. Here is the best example about creativity to rekindle your creativity regardless of what line of work you’re in.
Have no fear of perfection, you’ll never reach it. as some one famously said that, "None is perfect".
Let us learn a few tricks to handle the situation accordingly while imparting training. Cheers!
– Josh aka Ushas Chattopadhyay ~